Written by Gino Orlandi, Edited by Jessica Stockdale
Logo design is arguably one of the most important and valued areas of design. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today’s society. If you love logo design as much as I do, then I am sure you will enjoy these logo design tips and resources.
LOGO设计很重要，下面的内容也很重要。
LOGO DESIGN TIPS
Concepts, Concepts, Concepts! 概念，创意！
I like to believe there’s a perfect concept out there for every project, but the hard part is finding it - or at least something close to it. The only way to do this is to brainstorm like crazy. Start looking up competitors, do Google image searches, write down keywords, do some mind mapping, and make sure you put everything down on paper! You don’t want to come up with a great idea only to forget it the next morning.
头脑风暴，拼命想！可以参考竞争者的LOGO，写些关键字到Google Image中搜索一下。有什么点子一定要写下来。
Nothing like Sketching 草图无以替代
A lot of designers like to go straight to the computer, but the power of sketching is often underestimated. You can quickly sketch out multiple concepts and create variations to see what works and what doesn’t - in a matter of minutes. The computer will slow you down so be sure to break out the sketch pad, colored pencils, markers or whatever you prefer - and start sketching away.
Did you know? Large design companies will often sketch out dozens of pages of logo concepts before they even touch a computer mouse. Take a tip from the pros and focus on your sketches at first.
先在纸上画草图，不要急着碰电脑，那东西慢！
Research the End Requirements 研究客户需求
It’s always a good idea to talk to your client at the start to see what they plan on doing with the logo. Ask them if it going to just be on stationary or is it going to be on billboards and banners and such. This can help you better fine tune the logo for them to make sure it will look right in multiple instances.
跟客户谈谈这个LOGO的功能，要印在什么地方等等
Use the Most Professional Program 用最专业的软件
Although it can be tempting to use a program like Adobe Photoshop to design logos when starting out, mastering Adobe Illustrator and its pen tool will be essential if you are serious about logo design. Adobe Illustrator has a vector format that will allow your logo to be scaled up and down with no loss of quality.
比如 Adobe Illustrator
Keep it Simple 尽量简单
In general it’s better to keep logo design simple. The main idea behind this is that you want the logo to be able to hold up well at very tiny sizes. A good test is to create a 16×16 pixel “favicon” of the logo and see how it looks. This is the smallest size the logo will probably ever be in.
简单了即使缩小了也看得过去。
Test it at Varying Sizes 试验不同的大小
Similar to the above mentioned, you should physically test the logo yourself by printing it in varying sizes. Also take a look at the logo from different distances to see how it would look on a poster, or on a t-shirt and stationary.
试验不同尺寸的LOGO以及从不同距离观察，放在T恤和文具上的效果。
Test it in Multiple Colors 试验不同色调
Clients always have different needs and different budgets and a quality logo design will be able to adapt to these circumstances and still look great. Test the logo in a variety of color printing processes, such as one-color, two-color, four-color and so on.
好的LOGO换了颜色看上去仍然酷。试验一下单色、双色、多色调等等方案。
Test with Surrounding Text 加上环绕文字试试
Logos will rarely be seen totally alone, most of the time they will have taglines or other text nearby. So, why not test the logo ahead of time and see how it looks in different situations? Add a temporary tagline and see where it looks best. Justify the logo and text to the left, to the right, center it, and try out any other combinations of text and sizes.
试验将LOGO放在文字中间的效果，不同的位置和字体。LOGO不是总是单枪匹马。
MORE LOGO DESIGN TIPS
Branding Basics Create a Great Logo and Tag Line
LogoBee’s Top 10 Logo Design Tips
Paul Rand: Thoughts and Despair on Logo Design
Paul Rand – Corporate Identity Designs, Innovation and Excellence
WIKIPEDIA MUST READS LOGO设计名人
Below are some important people who helped shape identity design and typography as we know it. There are many more influential people who could be listed here, but these happen to be some of my favorites!
Paul Rand | William Caslon | Wally Olins | Aldus Manutius | Giambattista Bodoni | Max Miedinger
LOGO DESIGN INSPIRATION LOGO设计灵感
If you need some inspiration for your logo design and identity design projects then check out these websites which will be sure to jump start your creative engine. Simply click the images below.
LOGO DESIGN STUDIOS AND DESIGNERS
Similar to the logo design websites above, I find it very inspirational to view portfolios of designers and studios who produce quality work. Here are a few portfolios I came across recently:
Raja Sandhu is a creative director living in
Dache is a design studio founded by David Pache that is located in
Common Brand is a major design studio that does branding, illustrations, flash animation website design & development, and even more. They have worked with major companies such as AOL and BMW Canada.
LOGO DESIGN BOOKS
FREE FONT SITES
Dafont is probably the best known free font site around. They have them all neatly organized into a variety of categories. Fonts are available for both Mac and PC, and new fonts are added on a regular basis.
Urban Fonts is another truly great site that offers free fonts. It has made its way to the top in a short amount of time. They also have free dingbats, fonts for sale and forums where you can ask questions.
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